Expert Views on Environmental & Sutainability

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Sustainability Leaders: The Driving Force of an Organization’s Sustainability Program


Every organization needs to evolve along with its leaders and employees. When new technologies and new business strategies begin to emerge, a careful consideration of the implementation of new best practices is a must. Organizations today are starting to realize that adopting sustainability in their business agenda is imperative. According to the 2013 Havas Media Group Meaningful Brands research, companies with sustainable brands have outperformed the market by 120% and are more likely to increase sales during tougher economic times. The study also showed that during difficult financial periods, the importance of the relationship between brands and consumers is very crucial as sustainable brands can benefit from measuring, communicating and delivering increased well-being to their consumers.

The Hunter and the Hunted: Lead Poisoning of Bald Eagles


Unless you reside near a large body of water or one of the North American coast lines, it is not often that you will encounter a bald eagle (Haliaeetus leucocephalus) soaring high overhead. Also known as the American Eagle, this magnificent bird of prey is the second largest on the North American continent, as well as our National symbol of freedom. In addition to their selective habitat, the bald eagle also continues to recover from prior forms of human caused endangerment and remains protected under the Lacey Law and the Migratory Bird Treaty Act.

NASCAR’s Sustainability


With a sport that is focused around racing vehicles, one may not think that racing could be a sustainable sport. I did not think that a sport which uses large quantities of fossil fuels and emits greenhouse gases (literally from start to finish) could ever be deemed as sustainable. However, NASCAR has taken several steps to make the sport exactly that - more sustainable. This blog provides a glimpse into the steps NASCAR has taken to make the sport “greener.”

Join the Growing Supply Chain Trend on Voluntary Carbon Disclosure to CDP

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The supply chain is definitely one of the top solutions a company uses to address the issue of climate change. However, as reported by CDP in its 2013-2014 CDP Supply Chain Program Research Initiative, reducing a supply chain’s greenhouse gas (GHG) emissions still remains to be a formidable challenge.

More Than an Open Road

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The United States (US) has more than 2.6 million miles of paved roads and highways.  In addition, an estimated 250,000 acres of land in the US is either paved or repaved every year.  Throughout the history of road construction, roads have served just one purpose – to get from Point A to Point B. With road building and road maintenance in our towns, cities and rural areas – there is more pavement than ever. 

Defining a Dynamic Data Center for Sustainability Strategies

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Continued growth is expected in the emerging DCIM (Data Center Infrastructure Management) market, which may reach about $1 billion in 2016. In 2013, the efficiency industry was driven by green technology such as energy management software and virtual audits. It is also noted that in past year, the energy efficiency market gained greater acceptance from large commercial customers, according to executives at Johnson Controls and Groom Energy. On the other hand, executives from Aircuity and FirstFuel shared that better data and reporting helped the market, while Conservation Service Group CEO Stephen Cowell said technology and market convergence were responsible for growth.

Sustainability Matters: Peet’s Coffee

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The following article is part of the ongoing Sustainability Matters series on the FirstCarbon Solutions (FCS) blog, which focuses on those who share a commitment to sustainability, the environment and our planet. The series concentrates on companies and organizations that conduct routine, everyday business in an exceptional, sustainable manner as well as those offering unique products and services in a sustainable fashion. FCS hopes that the Sustainability Matters series can open eyes and put a spotlight on those striving to make a difference. Click here  to find previous articles from the Sustainability Matters series.

The Hazards of Interpretation: Solar in the Valley

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No matter how well or how thorough a rule or regulation is written, there will invariably be instances where the rule must be interpreted for situations or circumstances that weren’t foreseen by the rule developers. At those times, it is critical to take into consideration the intent of the rule, and the history of the rule development. Without an understanding of why a rule is in place, it is easy to lose sight of where, when or how it is appropriate to exercise the regulatory authority. It’s a kind of ‘scope creep’ but for regulations.  How far can the interpretation of the rule vary from the original intent? About as far as staff at the responsible agency can apply it.

Sustainability Trends Impacting Firms Across Industries

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Over the last few years, sustainability has been changing the way firms conduct business. It has made its way to corporate board room discussions of large companies, including multinational corporations, and continues to make its way into the executive levels within small and medium businesses.  No business organization is exempt from the impacts of waste management concerns, natural resource depletion, climate change and other environmental issues. There may be different areas of priority in each industry, and each company, but it all comes down to the increasing inevitable demand to drive sustainability initiatives and corporate social responsibility (CSR) within the business. At the end of the day, each organization must move towards a triple-bottom-line objective, that is PEOPLE, PLANET and PROFIT 

Sensitive Species Investigations: A Tale of Two Tortoises

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Did you know? What is the difference between a tortoise and a turtle? They are both reptiles protected by a shell; however, a tortoise is land dweller while a turtle inhabits fresh or seawater. This blog post continues FCS’ series investigating the lives and interesting facts about sensitive species, and how humans interact with them. Our investigation in this post focuses on the rugged and elusive desert tortoise, a federally threatened species. The desert tortoise occurs in the Mojave and Sonoran deserts of the southwestern United States and Mexico. For 150 years it was understood that this tortoise was a single species with possible geographic variations. Like many things in the world of science, as knowledge and technology increase so does the ability to accurately classify species based on research and DNA evidence not just empirical data.

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